![]() The study recommended researching other factors such as the Corporate Image, Customer Trust and others, in addition to studying the impact of the cultural dimensions of society. The results show that there is a significant effect of each of the charitable and environmental social responsibility on the Attitudinal loyalty of the customers of the Jordanian telecom companies, while the results showed the presence of a significant effect of the ethical, environmental and charitable social responsibility alike on the behavioural loyalty of the clients. In order to achieve the goal of the study, a questionnaire was designed and distributed to the study sample, and 863 questionnaires were retrieved with a response rate of 86.3%. The Extent of the Impact of Social Responsibility Practices on Customer’s Loyalty: Evidence from Jordanian Telecommunication CompaniesĬorporate Social Responsibility, Attitudinal Customer Loyalty, Behavioural Customer Loyalty, Jordan, Communications’ CompaniesĪBSTRACT: This study aims to investigate the impact of social responsibility practices with their dimensions (ethical, environmental, charitable) on the dimensions of behavioural and attitudinal customer loyalty, within a sample of 1000 customers of Jordanian telecom companies. Thus the accuracy and consistency of survey/questionnaire forms a significant aspect of research methodology which are known as validity and reliability. (2015) Validity and Reliability in Quantitative Studies. ![]()
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